It is a very special challenge to continue the legendary story that began with Charles Kaman’s vision. No other guitar brand has shaped the sound of the 1970s and 1980s like Ovation. “We are already working on the implementation of several ideas that will soon be presented to our worldwide Ovation fans & trade partners. “We look forward to using our knowledge and expertise in the guitar field to link new ideas and concepts with one of the most legendary guitar brands of the 1970/1980s,” Hans-Peter Messner CEO/President GEWA music GmbH said. These hand-built instruments will be available for viewing directly on the Ovation website and will be available for purchase through the brand’s worldwide network of “Ovation PLUS Retailers”. Ovation‘s New Hartford Custom Shop will focus on the manufacturing of high-quality Adamas models. DW became owner of the legendary guitar maker as part of a multi-brand acquisition from Fender/KMC in 2015 and GEWA was immediately awarded exclusive Ovation distribution rights throughout Europe and soon after, began developing proprietary Ovation designs for the European market. The two companies have been longtime distribution partners. In addition to the Ovation product line, GEWA also acquired the Adamas and Applause brands as part of the deal. Ovation, the revered guitar brand established by Charles Kaman in 1965, has been sold by Drum Workshop (DW) to GEWA Music, with GEWA establishing a USA division effective February 1.

Ovation guitar labels years